Daps Advertising Ltd
Fundamental Score
Daps Advertising Ltd Share Price Live NSE/BSE
Profitability Metrics
Return on Equity
Return on Capital Employed
Operating Profit Margin (5Y)
Dividend Yield
Valuation Metrics
Price to Earnings
Market Capitalization
Industry P/E
Growth Metrics
YoY Quarterly Profit Growth
YoY Quarterly Sales Growth
Sales Growth (5Y)
EPS Growth (5Y)
Profit Growth (5Y)
Financial Health
Debt to Equity
Interest Coverage
Free Cash Flow (5Y)
Ownership Structure
Promoter Holding
FII Holding
DII Holding
Pledged Percentage
Labels (e.g., "Excellent", "Good") are peer-based vs industry/sector averages — data-only, not advice
Market Data Analysis & Educational Insights
Educational evaluation of DAPS across key market metrics for learning purposes.
Positive Indicators
8 factors identified
Attractive Valuation (P/E: 9.00 vs Industry: 30.92)
Observation: Trading at discount to industry peers.
Analysis: P/E below industry average may present value opportunity if fundamentals support the business case.
Strong Revenue Growth (22.69%)
Observation: Healthy sales growth indicates market demand and execution capability.
Analysis: Revenue growth >15% suggests strong market position and growth potential. This indicates business expansion success.
Excellent EPS Growth (15.43% CAGR)
Observation: Outstanding 5-year earnings per share compound growth.
Analysis: EPS CAGR >15% indicates strong wealth creation potential and effective capital allocation over extended periods.
Strong Profit Growth Track Record (25.00% CAGR)
Observation: Consistent 5-year profit compound annual growth rate.
Analysis: Profit CAGR >15% demonstrates scalable business model and effective operational leverage over time.
Conservative Debt Levels (D/E: 0.10)
Observation: Low leverage provides financial flexibility and reduced risk.
Analysis: Conservative debt structure offers resilience during economic downturns and flexibility for growth investments.
Strong Interest Coverage (24.57x)
Observation: Earnings comfortably cover interest obligations.
Analysis: Interest coverage >5x indicates low financial distress risk and strong debt servicing capability.
Balanced Promoter Holding (65.22%)
Observation: Optimal balance between promoter control and public float.
Analysis: Promoter holding in 50-75% range provides management alignment while ensuring adequate liquidity.
Zero Share Pledging Risk
Observation: No promoter shares pledged as collateral, reducing forced-selling risk.
Analysis: Absence of share pledging eliminates potential forced-selling pressure during market stress.
Risk Factors
4 factors identified
Below-Average Return on Equity (7.34%)
Observation: Returns on equity are below industry benchmarks.
Analysis: ROE <10% may indicate inefficient capital utilization. Consider monitoring for operational improvements and management effectiveness.
Suboptimal ROCE (9.90%)
Observation: Returns on capital employed are below expectations.
Analysis: ROCE <10% suggests potential inefficiencies in capital allocation. Review business model and competitive positioning.
Limited Growth History (-1.15% CAGR)
Observation: Below-average 5-year sales growth trajectory.
Analysis: Low sales CAGR may indicate mature markets or limited growth opportunities. Assess future growth catalysts.
Small Market Cap
Observation: Higher investment risk due to limited size.
Analysis: Small-cap stocks typically carry higher volatility and liquidity risks.
Financial Statements
Comprehensive financial data for Daps Advertising Ltd
About DAPS
Business Overview
DAPS Advertising Limited, an advertising agency, provides display, creative, recruitment, and tender ads in India. It provides newspaper advertising, outdoor media advertising, digital media advertising through social media platforms, seminars, event management, and road shows. The company serves construction, education, electronics, automobiles, FMCG, jewellery, clothing and apparels, insurance, housing, hospital, trading-stock and public issues, and aviation industries, as well as government organizations. DAPS Advertising Limited was founded in 1993 and is based in Kanpur, India.
Company Details
Key Leadership
Corporate Events
Latest News
DAPS Stock Details & Analysis
Key Financial Metrics
Growth & Valuation
Frequently Asked Questions
What is the current price of Daps Advertising Ltd (DAPS)?
As of 29 Jan 2026, 10:35 am IST, Daps Advertising Ltd (DAPS) is currently trading at ₹20.66. The stock has a market capitalization of ₹11.07 (Cr).
Is DAPS share price Overvalued or Undervalued?
DAPS is currently trading at a P/E ratio of 9.00x, compared to the industry average of 30.92x. Based on this relative valuation, the stock appears to be Undervalued against its sector peers.
What factors affect the Daps Advertising Ltd share price?
Key factors influencing DAPS's price include its quarterly earnings growth (Sales Growth: 22.69%), raw material costs, government infrastructure spending, and institutional flows (FII/DII holding).
Is Daps Advertising Ltd a good stock for long-term investment?
Daps Advertising Ltd shows a 5-year Profit Growth of 25.00% and an ROE of 7.34%. Long-term investors should consider these fundamentals alongside the debt-to-equity ratio of 0.10 before investing.
How does Daps Advertising Ltd compare with its industry peers?
Daps Advertising Ltd competes with major peers in the Advertising & Media Agencies. Investors should compare DAPS's P/E of 9.00x and ROE of 7.34% against the industry averages to determine its competitive standing.
What is the P/E ratio of DAPS and what does it mean?
DAPS has a P/E ratio of 9.00x compared to the industry average of 30.92x. The Price-to-Earnings (P/E) ratio is calculated by dividing the current share price by earnings per share (EPS). This means investors are paying ₹9 for every ₹1 of annual earnings.
How is DAPS performing according to Bull Run's analysis?
DAPS has a Bull Run fundamental score of 53.9/100, which indicates moderate strength with some areas for improvement. This comprehensive rating is based on 15+ financial parameters including profitability, growth metrics, and valuation ratios.
What sector and industry does DAPS belong to?
DAPS operates in the Advertising & Media Agencies industry. This classification helps understand the competitive landscape and sector-specific trends affecting Daps Advertising Ltd.
What is Return on Equity (ROE) and why is it important for DAPS?
DAPS has an ROE of 7.34%, which suggests challenges in generating returns from shareholders' equity. Return on Equity measures how efficiently Daps Advertising Ltd generates profits from shareholders' equity.
How is DAPS's debt-to-equity ratio and what does it indicate?
DAPS has a debt-to-equity ratio of 0.10, which indicates conservative financing with low financial risk. A ratio below 1.0 generally indicates conservative financing.
What is DAPS's dividend yield and is it a good dividend stock?
DAPS offers a dividend yield of 0.93%, which means you receive ₹0.93 annual dividend for every ₹100 invested.
How has DAPS grown over the past 5 years?
DAPS has achieved 5-year growth rates of: Sales Growth -1.15%, Profit Growth 25.00%, and EPS Growth 15.43%.
What is the promoter holding in DAPS and why does it matter?
Promoters hold 65.22% of DAPS shares, with 0.00% of promoter shares pledged. High promoter holding often indicates strong management confidence.
What is DAPS's market capitalization category?
DAPS has a market capitalization of ₹11 crores, placing it in the Small-cap category.
How volatile is DAPS stock?
DAPS has a beta of N/A. A beta > 1 suggests the stock is more volatile than the market, while a beta < 1 suggests it is less volatile.
What is the 52-week high and low for DAPS?
DAPS has a 52-week high of ₹N/A and low of ₹N/A.
What is DAPS's operating profit margin trend?
DAPS has a 5-year average Operating Profit Margin (OPM) of 8.20%, indicating the company's operational efficiency.
How is DAPS's quarterly performance?
Recent quarterly performance shows YoY Sales Growth of 22.69% and YoY Profit Growth of 12.50%.
What is the institutional holding pattern in DAPS?
DAPS has FII holding of 0.00% and DII holding of 0.00%. Significant institutional holding often suggests professional confidence in the stock.