Credo Brands Marketing Ltd Stock Price Today (NSE: MUFTI)
Fundamental Score
Credo Brands Marketing Ltd Share Price Live NSE/BSE & Institutional Fundamental Analysis
Credo Brands Marketing Ltd share price today is ₹87.99, up +0.00% on NSE/BSE as of 18 February 2026. Credo Brands Marketing Ltd (MUFTI) is a Small-cap company in the Speciality Retail sector with a market capitalisation of ₹643.80 (Cr). The 52-week high for MUFTI share price is ₹N/A and the 52-week low is ₹N/A. At a P/E ratio of 11.23x, MUFTI is currently trading below its industry average P/E of 39.01x. The company has a Return on Equity (ROE) of 18.41% and a debt-to-equity ratio of 0.58.
Credo Brands Marketing Ltd Share Price Chart — NSE/BSE Historical Performance
Returns & Performance
ROE
ROCE
OPM (5Y)
Div Yield
Credo Brands Marketing Ltd Valuation Check
P/E Ratio
Industry P/E
Market Cap
Growth Engine
Profit Growth (Q)
Sales Growth (Q)
Sales Growth (5Y)
EPS Growth (5Y)
Profit Growth (5Y)
Balance Sheet Health
Debt to Equity
Int. Coverage
Free Cash Flow (5Y)
Shareholding
Promoter
FII
DII
Pledged
Institutional Deep-Dive
Bull Run Research Hub
Credo Brands Marketing Share Price: A Conservative Value Investor's Perspective
The speciality retail sector, while seemingly straightforward, often hinges on adept inventory management and brand appeal to maintain profitability. This analysis focuses on Credo Brands Marketing share price (₹102.57) from a conservative value investing standpoint, emphasizing capital safety and long-term sustainability. Our primary focus is on assessing the company's financial health and competitive positioning rather than short-term price movements. This assessment is part of a comprehensive 80-parameter fundamental audit, verified by Sweta Mishra, to ensure a robust and objective evaluation.
Credo Brands Marketing currently trades at a PE of 11.23. A critical element for value investors is understanding the return on capital employed (ROCE). Credo's ROCE of 19.07% indicates a reasonable level of efficiency in generating profits from invested capital. A consistently high ROCE, sustained over time, can suggest the presence of a durable competitive advantage, potentially acting as a moat against competitors. However, further analysis is needed to understand the drivers of this ROCE and its sustainability. Does it stem from superior operational efficiency, brand power, or a favourable market niche?
Comparing Credo Brands with its peers provides valuable context.
Aditya Vision Limited serves as an interesting contrast. While Aditya Vision may exhibit different growth strategies, a crucial factor is comparing management quality. Assessing factors like capital allocation decisions, corporate governance practices, and the ability to adapt to changing market conditions will provide a deeper understanding of long-term potential of Credo Brands versus its peers. Management's ability to consistently generate high returns without excessive risk is paramount.In conclusion, while the current valuation metrics for Credo Brands Marketing appear reasonable, a deeper dive into its competitive advantages, the sustainability of its ROCE, and a thorough comparison with peers like Aditya Vision Limited is essential. This analysis is observational and does not constitute financial advice. Further research is recommended before making any investment decisions. The focus remains on assessing long-term intrinsic value rather than predicting short-term price fluctuations.
Labels (e.g., "Excellent", "Good") are peer-based vs industry/sector averages — data-only, not advice
Credo Brands Marketing Ltd Fundamental Analysis & Valuation Benchmarking
Educational evaluation of MUFTI across key market metrics for learning purposes.
Positive Indicators
9 factors identified
Strong Return on Equity (18.41%)
Observation: Efficient use of shareholders' capital generating superior returns.
Analysis: ROE >15% indicates strong profitability and effective management. This metric suggests the company can generate substantial returns on invested capital.
Excellent ROCE Performance (19.07%)
Observation: Superior returns on capital employed across business operations.
Analysis: ROCE >15% demonstrates efficient capital deployment and strong operational performance.
Strong Operating Margins (27.06%)
Observation: Healthy 5-year operating margins indicate pricing power and cost control.
Analysis: OPM >15% suggests operational efficiency and competitive advantages.
Attractive Valuation (P/E: 11.23 vs Industry: 39.01)
Observation: Trading at discount to industry peers.
Analysis: P/E below industry average may present value opportunity.
Strong Profit Growth Track Record (33.73% CAGR)
Observation: Consistent 5-year profit compound annual growth rate.
Analysis: Profit CAGR >15% demonstrates scalable business model.
Strong Cash Generation (₹316.38 Cr over 5Y)
Observation: Healthy free cash flow generation supports growth and returns.
Analysis: Strong FCF provides flexibility for dividends, debt reduction, and growth investments.
Balanced Promoter Holding (55.01%)
Observation: Optimal balance between promoter control and public float.
Analysis: Promoter holding in 50-75% range provides management alignment.
Zero Share Pledging Risk
Observation: No promoter shares pledged as collateral.
Analysis: Absence of share pledging eliminates potential forced-selling pressure.
Attractive Dividend Yield (3.04%)
Observation: Healthy dividend yield provides income component to returns.
Analysis: Dividend yield >3% offers income potential while indicating cash flow strength.
Risk Factors
4 factors identified
Profit Decline Concern (-28.68%)
Observation: Significant year-over-year profit contraction observed.
Analysis: Declining profitability requires investigation into underlying causes.
Revenue Contraction (-11.77%)
Observation: Sales decline may indicate market challenges or competitive pressures.
Analysis: Negative revenue growth requires analysis of market conditions.
Weak Earnings Growth (-26.88% CAGR)
Observation: Below-average 5-year EPS growth performance.
Analysis: Low EPS growth may not keep pace with inflation.
Limited Institutional Interest (FII+DII: 2.88%)
Observation: Low institutional participation may affect liquidity.
Analysis: Limited institutional interest may indicate size constraints or visibility issues.
Credo Brands Marketing Ltd Financial Statements
Comprehensive financial data for Credo Brands Marketing Ltd including income statement, balance sheet and cash flow
About MUFTI (Credo Brands Marketing Ltd)
Credo Brands Marketing Ltd (MUFTI) is listed on the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) of India. The company operates in the Speciality Retail sector with a current market capitalisation of ₹643.80 (Cr). Credo Brands Marketing Ltd has delivered a Return on Equity (ROE) of 18.41% and a ROCE of 19.07%. The debt-to-equity ratio stands at 0.58, reflecting the company's capital structure. Investors tracking MUFTI share price can monitor key metrics including P/E ratio, promoter holding of 55.01%, and quarterly earnings growth.
Company Details
Key Leadership
Corporate Events
Latest News
MUFTI Share Price: Frequently Asked Questions
What is the current share price of Credo Brands Marketing Ltd (MUFTI)?
As of 18 Feb 2026, 10:40 am IST, Credo Brands Marketing Ltd share price is ₹87.99. The MUFTI stock has a market capitalisation of ₹643.80 (Cr) on NSE/BSE.
Is MUFTI share price Overvalued or Undervalued?
MUFTI share price is currently trading at a P/E ratio of 11.23x, compared to the industry average of 39.01x. Based on this relative valuation, the Credo Brands Marketing Ltd stock appears to be Undervalued against its sector peers.
What is the 52-week high and low of MUFTI share price?
The 52-week high of MUFTI share price is ₹N/A and the 52-week low is ₹N/A.
What factors affect the Credo Brands Marketing Ltd share price?
Key factors influencing MUFTI share price include quarterly earnings growth (Sales Growth: -11.77%), raw material costs, government infrastructure spending, and institutional flows (FII/DII holding).
Is Credo Brands Marketing Ltd a good stock for long-term investment?
Credo Brands Marketing Ltd shows a 5-year Profit Growth of 33.73% and an ROE of 18.41%. Long-term investors should consider these fundamentals alongside the debt-to-equity ratio of 0.58 before investing in MUFTI shares.
How does Credo Brands Marketing Ltd compare with its industry peers?
Credo Brands Marketing Ltd competes with major peers in the Speciality Retail. Investors should compare MUFTI share price P/E of 11.23x and ROE of 18.41% against the industry averages to determine competitive standing.
What is the P/E ratio of MUFTI and what does it mean?
MUFTI share price has a P/E ratio of 11.23x compared to the industry average of 39.01x. Investors pay ₹11 for every ₹1 of annual earnings.
How is MUFTI performing according to Bull Run's analysis?
MUFTI has a Bull Run fundamental score of 48.7/100, indicating concerns requiring careful analysis. This comprehensive rating is based on 15+ financial parameters.
What sector and industry does MUFTI belong to?
MUFTI operates in the Speciality Retail industry. This classification helps understand the competitive landscape and sector-specific trends affecting Credo Brands Marketing Ltd share price.
What is Return on Equity (ROE) and why is it important for MUFTI?
MUFTI has an ROE of 18.41%, which indicates excellent management efficiency. ROE measures how efficiently Credo Brands Marketing Ltd generates profits from shareholders capital.
How is MUFTI debt-to-equity ratio and what does it indicate?
MUFTI has a debt-to-equity ratio of 0.58, which indicates moderate leverage that should be monitored.
What is MUFTI dividend yield and is it a good dividend stock?
MUFTI offers a dividend yield of 3.04%, meaning you receive ₹3.04 annual dividend for every ₹100 invested in Credo Brands Marketing Ltd shares.
How has MUFTI share price grown over the past 5 years?
MUFTI has achieved 5-year growth rates of: Sales Growth 6.56%, Profit Growth 33.73%, and EPS Growth -26.88%.
What is the promoter holding in MUFTI and why does it matter?
Promoters hold 55.01% of MUFTI shares, with 0.00% pledged. High promoter holding often indicates strong management confidence in Credo Brands Marketing Ltd.
What is MUFTI market capitalisation category?
MUFTI has a market capitalisation of ₹644 crores, placing it in the Small-cap category.
How volatile is MUFTI stock?
MUFTI has a beta of N/A. A beta > 1 suggests the Credo Brands Marketing Ltd stock is more volatile than the market, while a beta < 1 suggests it is less volatile.
What is MUFTI operating profit margin trend?
MUFTI has a 5-year average Operating Profit Margin (OPM) of 27.06%, indicating the company's operational efficiency.
How is MUFTI quarterly performance?
Recent quarterly performance shows Credo Brands Marketing Ltd YoY Sales Growth of -11.77% and YoY Profit Growth of -28.68%.
What is the institutional holding pattern in MUFTI?
MUFTI has FII holding of 0.53% and DII holding of 2.35%. Significant institutional holding often suggests professional confidence in the Credo Brands Marketing Ltd stock.