Credo Brands Marketing Ltd Stock Price Today (NSE: MUFTI)
Fundamental Score
Credo Brands Marketing Ltd Share Price — Live NSE/BSE Price, Fundamentals & Analysis
Credo Brands Marketing Ltd share price today is ₹90.34, up +2.29% on NSE/BSE as of 17 June 2026. Credo Brands Marketing Ltd (MUFTI) is a Small-cap company in the Speciality Retail sector with a market capitalisation of ₹643.80 (Cr). The 52-week high for MUFTI share price is ₹177.02 and the 52-week low is ₹63.06. At a P/E ratio of 11.23x, MUFTI is currently trading below its industry average P/E of 39.01x. The company has a Return on Equity (ROE) of 18.41% and a debt-to-equity ratio of 0.58.
Credo Brands Marketing Ltd Share Price Chart — NSE/BSE Historical Performance
Credo Brands Marketing Ltd share price chart: 13.69% return over the past month. 52-week high ₹177.02, 52-week low ₹63.06.
Credo Brands Marketing Ltd — Last 10 Trading Days
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| ₹81.90 | ₹90.59 | ₹81.10 | ₹89.04 | 4.61L (Cr) | |
| ₹87.76 | ₹88.30 | ₹82.50 | ₹82.78 | 1.88L (Cr) | |
| ₹89.89 | ₹91.65 | ₹84.95 | ₹85.53 | 2.12L (Cr) | |
| ₹90.85 | ₹90.85 | ₹89.15 | ₹89.88 | 1.33L (Cr) | |
| ₹86.50 | ₹92.90 | ₹86.48 | ₹90.85 | 5.14L (Cr) | |
| ₹89.87 | ₹90.79 | ₹86.00 | ₹86.48 | 3.03L (Cr) | |
| ₹84.09 | ₹94.40 | ₹82.88 | ₹89.26 | 37.26L (Cr) | |
| ₹79.00 | ₹85.55 | ₹77.25 | ₹81.98 | 3.59L (Cr) | |
| ₹78.20 | ₹78.60 | ₹76.01 | ₹77.34 | 76.06K (Cr) | |
| ₹78.35 | ₹78.35 | ₹76.22 | ₹77.93 | 1.05L (Cr) |
Credo Brands Marketing Ltd — Last 12 Months Price History
| Month | Open | High | Low | Close | Change |
|---|---|---|---|---|---|
| ₹87.76 | ₹90.59 | ₹81.10 | ₹89.04 | +1.46% | |
| ₹77.77 | ₹94.40 | ₹74.00 | ₹85.53 | +9.98% | |
| ₹65.50 | ₹81.00 | ₹64.20 | ₹77.77 | +18.73% | |
| ₹83.99 | ₹84.94 | ₹63.06 | ₹64.06 | -23.73% | |
| ₹88.61 | ₹110.00 | ₹83.00 | ₹86.67 | -2.19% | |
| ₹100.90 | ₹101.60 | ₹85.31 | ₹91.23 | -9.58% | |
| ₹100.11 | ₹105.00 | ₹91.32 | ₹100.89 | +0.78% | |
| ₹110.90 | ₹115.60 | ₹97.54 | ₹100.11 | -9.73% | |
| ₹107.36 | ₹116.82 | ₹107.36 | ₹111.20 | +3.58% | |
| ₹121.21 | ₹130.70 | ₹105.00 | ₹108.39 | -10.58% | |
| ₹141.00 | ₹152.56 | ₹112.03 | ₹120.61 | -14.46% | |
| ₹167.21 | ₹177.02 | ₹156.32 | ₹165.03 | -1.30% |
AI Research Briefing
Powered by Gemini · 2026-04-15
Mufti is a value trap trading near 52 week lows with negative profit growth and faces brutal competition.
WHAT'S HAPPENING NOW (last 2-4 weeks)
Credo Brands' (MUFTI) Q4 results, released around April 10, 2026, showed a mixed bag: Total Income was Cr (-1.48% YoY), Operating Profit Cr (-23.78% YoY), and Profit After Tax Cr (-24.50% YoY). The stock continues to trade near its 52-week low.
CORE STORY (THE REAL GAME)
Mufti is being priced as a value retail play in a growing, but competitive, apparel market. The market is questioning if Mufti can maintain margins and growth in the face of increasing competition and a shift in consumer demand to Tier 2 and 3 cities.
- Weak Q4 results
- Consistent downtrend
- Shift in demand to Tier 2/3 cities
- Successful expansion into Tier 2/3 cities
- Significant improvement in quarterly earnings
- Major cost-cutting initiatives
- Small-cap liquidity risk
- Negative sales and profit growth
- Consistent downtrend in stock price
FII and DII holdings are minimal and decreasing.
Indian retail sector is growing, but competition is fierce.
Profit converting to cash, Free Cash Flow 5Y: ₹316.38 Cr
Expect continued pressure on sales and margins. Turnaround hinges on successful adaptation to changing consumer preferences and expansion into new markets.
Primary Thesis Risk
Inability to adapt to changing retail landscape and compete effectively will lead to further earnings decline.
For educational purposes only. Not investment advice. Consult a SEBI-registered advisor before investing.
Returns & Performance
Return on Equity (ROE)
Profit generated per ₹1 of shareholder equity
Return on Capital (ROCE)
Returns generated on total capital deployed
Oper. Profit Margin (5Y Avg)
Average operating profit margin over 5 years
Dividend Yield
Annual dividend as % of current share price
Credo Brands Marketing Ltd Valuation Check
Price to Earnings (P/E)
Share price ÷ earnings per share. Lower = cheaper
Industry Avg P/E
Average P/E of all peers in this sector
Market Capitalisation
Total market value of all outstanding shares
Growth Engine
Profit Growth (Quarterly YoY)
Net profit growth vs same quarter last year
Revenue Growth (Quarterly YoY)
Revenue growth vs same quarter last year
Revenue Growth (5-Year CAGR)
Compounded annual revenue growth over 5 years
EPS Growth (5-Year CAGR)
Earnings per share growth over 5 years
Net Profit Growth (5-Year CAGR)
Compounded annual net profit growth over 5 years
Balance Sheet Health
Debt to Equity Ratio
Total debt ÷ equity. Below 0.5 = financially healthy
Interest Coverage Ratio
EBIT ÷ interest expense. Above 2.5 = can pay interest comfortably
Free Cash Flow (5-Year Total)
Cash left after capex over 5 years. Positive = self-funded growth
Labels (e.g., "Excellent", "Good") are peer-based vs industry/sector averages — data-only, not advice
Credo Brands Marketing Ltd Fundamental Analysis & Valuation Benchmarking
Educational evaluation of MUFTI across key market metrics for learning purposes.
Positive Indicators
9 factors identified
Strong Return on Equity (18.41%)
Observation: Efficient use of shareholders' capital generating superior returns.
Analysis: ROE >15% indicates strong profitability and effective management. This metric suggests the company can generate substantial returns on invested capital.
Excellent ROCE Performance (19.07%)
Observation: Superior returns on capital employed across business operations.
Analysis: ROCE >15% demonstrates efficient capital deployment and strong operational performance.
Strong Operating Margins (27.06%)
Observation: Healthy 5-year operating margins indicate pricing power and cost control.
Analysis: OPM >15% suggests operational efficiency and competitive advantages.
Attractive Valuation (P/E: 11.23 vs Industry: 39.01)
Observation: Trading at discount to industry peers.
Analysis: P/E below industry average may present value opportunity.
Strong Profit Growth Track Record (33.73% CAGR)
Observation: Consistent 5-year profit compound annual growth rate.
Analysis: Profit CAGR >15% demonstrates scalable business model.
Strong Cash Generation (₹316.38 Cr over 5Y)
Observation: Healthy free cash flow generation supports growth and returns.
Analysis: Strong FCF provides flexibility for dividends, debt reduction, and growth investments.
Balanced Promoter Holding (55.01%)
Observation: Optimal balance between promoter control and public float.
Analysis: Promoter holding in 50-75% range provides management alignment.
Zero Share Pledging Risk
Observation: No promoter shares pledged as collateral.
Analysis: Absence of share pledging eliminates potential forced-selling pressure.
Attractive Dividend Yield (3.04%)
Observation: Healthy dividend yield provides income component to returns.
Analysis: Dividend yield >3% offers income potential while indicating cash flow strength.
Risk Factors
4 factors identified
Profit Decline Concern (-28.68%)
Observation: Significant year-over-year profit contraction observed.
Analysis: Declining profitability requires investigation into underlying causes.
Revenue Contraction (-11.77%)
Observation: Sales decline may indicate market challenges or competitive pressures.
Analysis: Negative revenue growth requires analysis of market conditions.
Weak Earnings Growth (-26.88% CAGR)
Observation: Below-average 5-year EPS growth performance.
Analysis: Low EPS growth may not keep pace with inflation.
Limited Institutional Interest (FII+DII: 2.88%)
Observation: Low institutional participation may affect liquidity.
Analysis: Limited institutional interest may indicate size constraints or visibility issues.
Credo Brands Marketing Ltd vs Speciality Retail Peers
Peer Comparison - Speciality Retail
Compare Credo Brands Marketing Ltd with 10 other companies in the same sector
| Company Info | Fundamental | Valuation | Profitability | Financial Health | Growth | Dividend | ||||
|---|---|---|---|---|---|---|---|---|---|---|
Company Company name | Score Bull Run comprehensive fundamental score based on 20+ metrics | Price Current trading price of the stock | Market Cap Total value of all shares in the market | P/E Price per share divided by earnings per share | ROE Net income divided by shareholder equity | ROCE Earnings before interest and tax divided by capital employed | Debt/Eq Total debt divided by total equity | Profit 5Y Average annual profit growth over 5 years | Sales 5Y Average annual sales growth over 5 years | Dividend Annual dividend per share divided by price per share |
Credo Brands Marketing LtdCredo Brands Ma...Selected✓ MUFTI • 544058 | 48.7/100 | ₹90.34₹90 | ₹643.80₹643.80 | 11.23Average 11.2 Average | 18.41%Good 18.41% Good | 19.07%Good 19.07% Good | 0.58Good 0.6 Good | 33.73%Excellent 33.73% Excellent | 6.56%Good 6.56% Good | 3.04% |
Trent LtdTrent Ltd... TRENT • 500251 | 60.6/100 | ₹4248.60₹4249 | ₹149854.09₹149854.09 | 92.39Average 92.4 Average | 30.40%Excellent 30.40% Excellent | 30.71%Excellent 30.71% Excellent | 0.38Excellent 0.4 Excellent | 67.15%Excellent 67.15% Excellent | 37.50%Excellent 37.50% Excellent | 0.12% |
Aditya Birla Lifestyle Brands LimitedAditya Birla Li... ABLBL • 544403 | 7/100 | ₹102.00₹102 | ₹15826.24₹15826.24 | 145.61Average 145.6 Average | — — | — — | 2.67Poor 2.7 Poor | — — | — — | 0.00% |
Vedant Fashions LtdVedant Fashions... MANYAVAR • 543463 | 45.2/100 | ₹416.10₹416 | ₹15037.41₹15037.41 | 39.01Average 39.0 Average | 22.26%Excellent 22.26% Excellent | 25.93%Excellent 25.93% Excellent | 0.27Excellent 0.3 Excellent | 9.41%Good 9.41% Good | 8.66%Good 8.66% Good | 1.29% |
Aditya Birla Fashion and Retail LtdAditya Birla Fa... ABFRL • 535755 | 17.2/100 | ₹64.06₹64 | ₹9356.18₹9356.18 | — — | -10.93%Poor -10.93% Poor | -2.87%Poor -2.87% Poor | 0.91Good 0.9 Good | — — | -3.51%Poor -3.51% Poor | 0.00% |
V2 Retail LtdV2 Retail Ltd... V2RETAIL • 532867 | 65/100 | ₹236.05₹236 | ₹9061.65₹9061.65 | 91.05Average 91.0 Average | 23.28%Excellent 23.28% Excellent | 16.87%Good 16.87% Good | 3.39Poor 3.4 Poor | 84.15%Excellent 84.15% Excellent | 21.86%Excellent 21.86% Excellent | 0.00% |
Aditya Vision LimitedAditya Vision L... AVL • 540205 | 53.1/100 | ₹535.35₹535 | ₹6857.85₹6857.85 | 63.45Average 63.5 Average | 20.26%Excellent 20.26% Excellent | 19.13%Good 19.13% Good | 0.65Good 0.7 Good | 50.55%Excellent 50.55% Excellent | 23.18%Excellent 23.18% Excellent | 0.21% |
Arvind Fashions LtdArvind Fashions... ARVINDFASN • 542484 | 22.9/100 | ₹429.55₹430 | ₹6713.37₹6713.37 | — — | -3.63%Poor -3.63% Poor | 16.93%Good 16.93% Good | 1.22Average 1.2 Average | 13.81%Good 13.81% Good | 5.04%Good 5.04% Good | 0.32% |
City Pulse Multiplex LtdCity Pulse Mult... CPML • 542727 | 39.5/100 | ₹2303.95₹2304 | ₹3196.17₹3196.17 | 1737.05Average 1737.0 Average | 1.48%Poor 1.48% Poor | 1.66%Poor 1.66% Poor | 0.04Excellent 0.0 Excellent | 68.04%Excellent 68.04% Excellent | -2.81%Poor -2.81% Poor | 0.00% |
Go Fashion India LtdGo Fashion Indi... GOCOLORS • 543401 | 31.4/100 | ₹340.55₹341 | ₹2739.59₹2739.59 | 31.04Average 31.0 Average | 14.32%Average 14.32% Average | 15.09%Good 15.09% Good | 0.72Good 0.7 Good | 12.08%Good 12.08% Good | 16.69%Excellent 16.69% Excellent | 0.00% |
Sai Silks Kalamandir LtdSai Silks Kalam... KALAMANDIR • 543989 | 55.1/100 | ₹109.87₹110 | ₹2456.80₹2456.80 | 18.95Average 18.9 Average | 7.78%Poor 7.78% Poor | 12.37%Average 12.37% Average | 0.25Excellent 0.3 Excellent | 15.17%Excellent 15.17% Excellent | 4.46%Average 4.46% Average | 0.62% |
Top Speciality Retail Stocks
View all →By Bull Run Score
By Return on Equity
By Market Cap
- Trent Ltd share price149854.09 Cr
- Aditya Birla Lifestyle Brands Limited share price15826.24 Cr
- Vedant Fashions Ltd share price15037.41 Cr
- Aditya Birla Fashion and Retail Ltd share price9356.18 Cr
- V2 Retail Ltd share price9061.65 Cr
Credo Brands Marketing Ltd PE Ratio History
Historical price-to-earnings ratio for MUFTI — last 5 years
| Year | EPS (₹) | Price (₹) | P/E Ratio |
|---|---|---|---|
| FY 2025 | ₹10.52 | ₹100.89 | 9.6x |
| FY 2024 | ₹9.20 | ₹174.83 | 19x |
| FY 2023 | ₹12.05 | ₹291.50 | 24.2x |
P/E = year-end price ÷ diluted EPS from annual filings. Source: NSE/BSE via Bull Run.
Credo Brands Marketing Ltd Dividend History
Annual cash dividends paid by MUFTI — dividend yield 3.04%
| Financial Year | Dividends Paid (₹ Cr) |
|---|---|
| FY 2025 | ₹3.25 Cr |
| FY 2023 | ₹32.15 Cr |
Cash dividends from annual cash flow statements. Past dividends do not guarantee future payments. Not investment advice.
Credo Brands Marketing Ltd Quarterly Performance
Latest quarterly metrics for MUFTI — revenue growth and profit growth vs same quarter last year
Revenue Growth (YoY)
-11.77%
Latest quarter vs same quarter previous year
Net Profit Growth (YoY)
-28.68%
Latest quarter net profit vs same quarter previous year
5-Year Revenue CAGR
6.56%
Compounded annual revenue growth over 5 years
5-Year Profit CAGR
33.73%
Compounded annual net profit growth over 5 years
Credo Brands Marketing Ltd Technical Indicators
SMA 50, SMA 200, RSI and volume signals for MUFTI — calculated from daily price history
Momentum is balanced — neither overbought nor oversold.
Technical indicators are for educational purposes only. Not investment advice.
Credo Brands Marketing Ltd Financial Statements
Annual income statement, balance sheet and cash flow for Credo Brands Marketing Ltd (MUFTI) — sourced from NSE/BSE filings.
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About MUFTI (Credo Brands Marketing Ltd)
Credo Brands Marketing Ltd is a dynamic force in the Indian specialty retail sector, primarily known for its flagship brand, MUFTI. Emerging as a prominent name in men's casual wea...r, the brand resonates with a youthful and fashion-conscious demographic. MUFTI distinguishes itself through a commitment to delivering trendy, high-quality apparel that seamlessly blends contemporary style with comfort. They have carved a niche by offering a diverse portfolio of clothing options, catering to varied tastes and preferences within the casual wear landscape. This has enabled them to establish a strong brand presence across multiple retail channels. Their focus has largely been on men’s casual wear MUFTI’s product line showcases a wide array of choices designed to cater to the modern man's wardrobe needs. Beyond the core offerings of jeans and t-shirts, customers can explore a selection of polos, sweatshirts, sweaters, and jackets. The brand also provides formal options such as blazers, chinos, and trousers, suitable for more polished occasions. Furthermore, MUFTI embraces the athleisure trend, incorporating comfortable and stylish activewear into its collection, reflecting a keen awareness of evolving consumer preferences. This expansive product catalog enables MUFTI to serve as a comprehensive destination for men seeking versatile and fashion-forward clothing. Credo Brands strategically utilizes a multi-channel approach to reach its target audience. Beyond its own dedicated online platform, the company leverages a network of strategically positioned exclusive brand outlets to enhance customer engagement. Furthermore, products are available in multi-brand outlets and large format stores, broadening the brand's reach across diverse geographical locations. The online channel strategy includes using other e-commerce platforms to further solidify MUFTI’s presence in the digital retail landscape. This carefully curated distribution network ensures accessibility and convenience for customers, bolstering the brand's position as a leading player in the Indian specialty retail market.
Company Details
Key Leadership
Corporate Events
Latest News
MUFTI Share Price: Frequently Asked Questions
What is the current share price of Credo Brands Marketing Ltd?
Credo Brands Marketing Ltd (MUFTI) trades at ₹90.34 on NSE and BSE. Market cap ₹643.80 (Cr). Educational data only.
What is the P/E ratio of Credo Brands Marketing Ltd?
Credo Brands Marketing Ltd has a P/E of 11.23x vs industry average 39.01x.
What is the Bull Run score for Credo Brands Marketing Ltd?
Credo Brands Marketing Ltd has a Bull Run score of 48.7/100 based on 25+ financial parameters.
Does Credo Brands Marketing Ltd pay dividends?
Credo Brands Marketing Ltd has a dividend yield of 3.04%. Past dividends don't guarantee future payments.
What is the ROE of Credo Brands Marketing Ltd?
Credo Brands Marketing Ltd has ROE of 18.41%. Higher ROE indicates better use of shareholder equity.
What is the debt-to-equity ratio of Credo Brands Marketing Ltd?
Credo Brands Marketing Ltd has debt-to-equity of 0.58.
Is Credo Brands Marketing Ltd a good investment?
Bull Run gives Credo Brands Marketing Ltd a score of 48.7/100. This is not investment advice — consult a SEBI-registered advisor.