Swiss Military Consumer Good AG Stock Price Today (NSE: SWISSMLTRY)

Swiss Military Consumer Good AG

16.99+0.38 (+2.29%)
Market Closed

Fundamental Score

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Swiss Military Consumer Good AG Share Price — Live NSE/BSE Price, Fundamentals & Analysis

Swiss Military Consumer Good AG share price today is 16.99, up +2.29% on NSE/BSE as of 17 June 2026. Swiss Military Consumer Good AG (SWISSMLTRY) is a Small-cap company in the Diversified consumer products sector with a market capitalisation of 495.89 (Cr). The 52-week high for SWISSMLTRY share price is 29.87 and the 52-week low is 12.75. At a P/E ratio of 54.20x, SWISSMLTRY is currently trading above its industry average P/E of 54.20x. The company has a Return on Equity (ROE) of 9.45% and a debt-to-equity ratio of 0.13.

Swiss Military Consumer Good AG Share Price Chart — NSE/BSE Historical Performance

No data
High
21.39
Low
16.60
Volume
1.4L
Change
+2.60%

Swiss Military Consumer Good AG share price chart: 2.60% return over the past month. 52-week high ₹29.87, 52-week low ₹12.75.

Swiss Military Consumer Good AG — Last 10 Trading Days

DateOpenHighLowCloseVolume
16.9917.4316.7116.801.43L (Cr)
17.6917.6916.9116.9897.92K (Cr)
17.2317.7517.2017.331.27L (Cr)
17.7917.9617.4617.7777.22K (Cr)
17.4518.3117.4517.6571.96K (Cr)
18.3818.3817.6517.681.60L (Cr)
18.1318.6917.5618.0578.89K (Cr)
18.1518.6317.9218.341.06L (Cr)
18.0718.6518.0018.2962.65K (Cr)
17.4518.7017.4518.2063.65K (Cr)

Swiss Military Consumer Good AG — Last 12 Months Price History

MonthOpenHighLowCloseChange
17.6917.6916.7116.80-5.03%
16.9021.3916.6017.33+2.54%
13.0319.0013.0317.25+32.39%
16.9317.6612.7513.02-23.10%
16.0219.4515.4016.95+5.81%
19.9520.6015.1615.87-20.45%
21.3921.3918.3719.74-7.71%
22.9923.7519.6521.11-8.18%
24.5126.6121.1522.50-8.20%
24.1528.7423.8825.28+4.68%
25.9426.9224.0024.14-6.94%
28.0028.5625.0025.95-7.32%

AI Research Briefing

Powered by Gemini · 2026-04-22

Swiss Military's brand isn't worth the micro-cap valuation risk.

Research Confidence
7.0/10High
MICRO-CAP DARK HORSEBreakdown. 1M: -6.58%, 3M: -13.07%, 6M: -25.12%Expensive. P/E of 54.2x is at par with the industry average, but not justified given the micro-cap status and negative FCF.

WHAT'S HAPPENING NOW (last 2-4 weeks)

Swiss Military Consumer Goods experienced volatility with its stock price closing at on April 7, 2026, up 8.93% from the previous close. However, the stock has faced a downward trend, hitting multiple 52-week lows in late March. MarketsMojo has shifted its valuation grading from fair to expensive, suggesting potential overvaluation.

CORE STORY (THE REAL GAME)

Swiss Military is being priced as a high-growth consumer play, leveraging its brand for diversified product offerings. The market is betting on continued high sales and profit CAGR, despite recent valuation concerns.

Why Now
  • Expensive valuation based on P/E
  • Negative free cash flow
  • Recent price declines and 'Sell' ratings
Potential Catalysts
  • Strong quarterly earnings beat
  • Significant order wins
  • Successful expansion into new markets
Key Risks
  • Micro-cap liquidity risk
  • High P/E ratio compared to industry average
  • Negative free cash flow
Institutional Activity

FII holdings are negligible and have decreased slightly. Promoter holding is stable.

Macro Context

Mixed. The Indian consumer sector is growing, but faces potential headwinds from inflation and global energy crises.

Cash Flow Quality

No. Free Cash Flow 5Y: ₹-71.88 Cr

3–6 Month Outlook

In the next 3-6 months, the stock's performance will depend on its ability to sustain high growth rates and improve profitability. Failure to do so will likely lead to a significant correction.

Primary Thesis Risk

Inability to convert revenue growth into positive free cash flow will lead to collapse.

For educational purposes only. Not investment advice. Consult a SEBI-registered advisor before investing.

Returns & Performance

Poor

Return on Equity (ROE)

9.45%

Profit generated per ₹1 of shareholder equity

Poor

Return on Capital (ROCE)

11.80%

Returns generated on total capital deployed

Poor

Oper. Profit Margin (5Y Avg)

4.78%

Average operating profit margin over 5 years

Dividend Yield

0.00%

Annual dividend as % of current share price

Swiss Military Consumer Good AG Valuation Check

Average

Price to Earnings (P/E)

54.20x

Share price ÷ earnings per share. Lower = cheaper

Poor

Industry Avg P/E

54.20x

Average P/E of all peers in this sector

Market-cap Classification
Small-cap
Higher growth potential with higher volatility.

Shareholding Pattern

Excellent

Promoter Holding

63.16%

% shares held by company founders/management

Poor

FII Holding

0.00%

% shares held by foreign institutional investors

Poor

DII Holding

0.00%

% held by domestic mutual funds, LIC, banks

Excellent

Promoter Pledged %

0.00%

% of promoter shares pledged as collateral — lower is safer

Growth Engine

Good

Profit Growth (Quarterly YoY)

16.67%

Net profit growth vs same quarter last year

Excellent

Revenue Growth (Quarterly YoY)

20.98%

Revenue growth vs same quarter last year

Excellent

Revenue Growth (5-Year CAGR)

126.98%

Compounded annual revenue growth over 5 years

Excellent

EPS Growth (5-Year CAGR)

71.51%

Earnings per share growth over 5 years

Excellent

Net Profit Growth (5-Year CAGR)

71.50%

Compounded annual net profit growth over 5 years

Balance Sheet Health

Excellent

Debt to Equity Ratio

0.13x

Total debt ÷ equity. Below 0.5 = financially healthy

Excellent

Interest Coverage Ratio

12.32x

EBIT ÷ interest expense. Above 2.5 = can pay interest comfortably

Free Cash Flow (5-Year Total)

-71.88 (Cr)

Cash left after capex over 5 years. Positive = self-funded growth

Labels (e.g., "Excellent", "Good") are peer-based vs industry/sector averages — data-only, not advice

Swiss Military Consumer Good AG Fundamental Analysis & Valuation Benchmarking

Educational evaluation of SWISSMLTRY across key market metrics for learning purposes.

Positive Indicators

8 factors identified

Strong Revenue Growth (20.98%)

Observation: Healthy sales growth indicates market demand and execution capability.

Analysis: Revenue growth >15% suggests strong market position and growth potential.

Consistent Growth Track Record (126.98% CAGR)

Observation: Strong 5-year sales compound annual growth rate.

Analysis: Consistent sales CAGR >12% demonstrates sustainable growth model.

Excellent EPS Growth (71.51% CAGR)

Observation: Outstanding 5-year earnings per share compound growth.

Analysis: EPS CAGR >15% indicates strong wealth creation potential.

Strong Profit Growth Track Record (71.50% CAGR)

Observation: Consistent 5-year profit compound annual growth rate.

Analysis: Profit CAGR >15% demonstrates scalable business model.

Conservative Debt Levels (D/E: 0.13)

Observation: Low leverage provides financial flexibility and reduced risk.

Analysis: Conservative debt structure offers resilience during economic downturns.

Strong Interest Coverage (12.32x)

Observation: Earnings comfortably cover interest obligations.

Analysis: Interest coverage >5x indicates low financial distress risk.

Balanced Promoter Holding (63.16%)

Observation: Optimal balance between promoter control and public float.

Analysis: Promoter holding in 50-75% range provides management alignment.

Zero Share Pledging Risk

Observation: No promoter shares pledged as collateral.

Analysis: Absence of share pledging eliminates potential forced-selling pressure.

Risk Factors

5 factors identified

Below-Average Return on Equity (9.45%)

Observation: Returns on equity are below industry benchmarks.

Analysis: ROE <10% may indicate inefficient capital utilization. Consider monitoring for operational improvements and management effectiveness.

Margin Pressure Concerns (4.78%)

Observation: Operating margins are below industry standards.

Analysis: OPM <5% may indicate pricing pressures or cost management challenges.

Premium Valuation Risk (P/E: 54.20x)

Observation: High valuation multiples may limit upside potential.

Analysis: Elevated P/E ratios require strong growth execution to justify current valuations.

Negative Free Cash Flow (₹-71.88 Cr over 5Y)

Observation: Cash outflows exceed inflows.

Analysis: Negative FCF requires analysis of capital expenditure cycle.

No Dividend Distribution

Observation: Company does not currently pay dividends to shareholders.

Analysis: Zero dividend yield may indicate growth reinvestment focus or cash flow constraints.

Swiss Military Consumer Good AG vs Diversified consumer products Peers

Peer Comparison - Diversified consumer products

Compare Swiss Military Consumer Good AG with 2 other companies in the same sector

3 companies
Company Info
Fundamental
Valuation
Profitability
Financial Health
Growth
Dividend
Company
Company name
Score
Bull Run comprehensive fundamental score based on 20+ metrics
Price
Current trading price of the stock
Market Cap
Total value of all shares in the market
P/E
Price per share divided by earnings per share
ROE
Net income divided by shareholder equity
ROCE
Earnings before interest and tax divided by capital employed
Debt/Eq
Total debt divided by total equity
Profit 5Y
Average annual profit growth over 5 years
Sales 5Y
Average annual sales growth over 5 years
Dividend
Annual dividend per share divided by price per share
60.2/100
17
₹495.89
54.2
Average
9.45%
Poor
11.80%
Average
0.1
Excellent
71.50%
Excellent
126.98%
Excellent
0.00%
11.1/100
335
₹1502.82
186.7
Average
5.73%
Poor
12.66%
Average
0.6
Good
0.00%
38.8/100
135
₹296.07
36.3
Average
15.44%
Good
17.24%
Good
0.1
Excellent
0.00%

Swiss Military Consumer Good AG PE Ratio History

Historical price-to-earnings ratio for SWISSMLTRY — last 5 years

YearEPS (₹)Price (₹)P/E Ratio
FY 20250.40₹19.7449.3x
FY 20240.42₹33.8880.7x
FY 20230.28₹19.2969.2x
FY 20220.15₹17.30117.8x

P/E = year-end price ÷ diluted EPS from annual filings. Source: NSE/BSE via Bull Run.

Swiss Military Consumer Good AG Dividend History

Annual cash dividends paid by SWISSMLTRY — dividend yield N/A

Financial YearDividends Paid (₹ Cr)
FY 20252.36 Cr
FY 20243.15 Cr

Cash dividends from annual cash flow statements. Past dividends do not guarantee future payments. Not investment advice.

Swiss Military Consumer Good AG Quarterly Performance

Latest quarterly metrics for SWISSMLTRY — revenue growth and profit growth vs same quarter last year

Revenue Growth (YoY)

20.98%

Latest quarter vs same quarter previous year

Net Profit Growth (YoY)

16.67%

Latest quarter net profit vs same quarter previous year

5-Year Revenue CAGR

126.98%

Compounded annual revenue growth over 5 years

5-Year Profit CAGR

71.50%

Compounded annual net profit growth over 5 years

Swiss Military Consumer Good AG Technical Indicators

SMA 50, SMA 200, RSI and volume signals for SWISSMLTRY — calculated from daily price history

40RSI 14
Neutral — RSI 40

Momentum is balanced — neither overbought nor oversold.

SMA 50
17
▼ Price below SMA 50 — Short-term bearish
SMA 200
20
▼ Price below SMA 200 — Long-term downtrend
30-Day Avg Volume
132K shares/day
Average daily traded volume over last 30 trading sessions

Technical indicators are for educational purposes only. Not investment advice.

Swiss Military Consumer Good AG Financial Statements

Annual income statement, balance sheet and cash flow for Swiss Military Consumer Good AG (SWISSMLTRY) — sourced from NSE/BSE filings.

Loading Financial Statements...

Fetching financial data for Swiss Military Consumer Good AG

About SWISSMLTRY (Swiss Military Consumer Good AG)

Swiss Military Consumer Goods AG is a purveyor of expertly crafted lifestyle essentials designed for the modern adventurer and discerning homeowner. Rooted in the precision and rel...iability synonymous with Swiss engineering, the brand offers a comprehensive portfolio of products meticulously developed to meet the demands of diverse daily life. From rugged travel companions built to withstand the rigors of exploration to thoughtfully designed apparel that balances style and functionality, Swiss Military Consumer Goods AG embodies a commitment to quality and durability. The company's product range extends beyond personal accessories to encompass a curated selection of home solutions that enhance everyday living. Recognizing the importance of efficiency and convenience, Swiss Military Consumer Goods AG offers a collection of innovative appliances engineered to simplify household tasks. This includes everything from advanced kitchen gadgets to climate control solutions, all meticulously crafted to deliver optimal performance and long-lasting value. Each product is designed with user-friendliness in mind, ensuring that consumers can effortlessly integrate these tools into their daily routines. Ultimately, Swiss Military Consumer Goods AG strives to provide consumers with reliable, well-designed products that enhance their lives, whether they are embarking on a global adventure or simply enjoying the comforts of home. By focusing on quality craftsmanship, innovative design, and a commitment to meeting the evolving needs of its customers, the company aims to be a trusted source for dependable goods that stand the test of time. This unwavering dedication to excellence is at the heart of the brand's identity and its promise to consumers.

Company Details

Symbol:SWISSMLTRY
Industry:Diversified consumer products
Sector:Diversified consumer products

Key Leadership

Mr. Anuj Sawhney
MD & Executive Director
Mr. Vijay Kalra
Chief Financial Officer
Mr. Vikas Jain
Compliance Officer & Company Secretary

Corporate Events

Recent
Ex-Dividend Date

SWISSMLTRY Share Price: Frequently Asked Questions

What is the current share price of Swiss Military Consumer Good AG?

Swiss Military Consumer Good AG (SWISSMLTRY) trades at ₹16.99 on NSE and BSE. Market cap ₹495.89 (Cr). Educational data only.

What is the P/E ratio of Swiss Military Consumer Good AG?

Swiss Military Consumer Good AG has a P/E of 54.20x vs industry average 54.20x.

What is the Bull Run score for Swiss Military Consumer Good AG?

Swiss Military Consumer Good AG has a Bull Run score of 60.2/100 based on 25+ financial parameters.

Does Swiss Military Consumer Good AG pay dividends?

Swiss Military Consumer Good AG has a dividend yield of 0.00%. Past dividends don't guarantee future payments.

What is the ROE of Swiss Military Consumer Good AG?

Swiss Military Consumer Good AG has ROE of 9.45%. Higher ROE indicates better use of shareholder equity.

What is the debt-to-equity ratio of Swiss Military Consumer Good AG?

Swiss Military Consumer Good AG has debt-to-equity of 0.13.

Is Swiss Military Consumer Good AG a good investment?

Bull Run gives Swiss Military Consumer Good AG a score of 60.2/100. This is not investment advice — consult a SEBI-registered advisor.